James Bond is the epitome of style, adventure, and a gentleman’s lifestyle. When I arrived in Tyrol to visit the brand new museum dedicated to the famous British secret agent, my expectations were high – and I wasn’t disappointed: The museum is located on the top of Gaislachkogl mountain peak, 3,048 meters above sea-level.

In 2015 Daniel Craig alias James Bond, director Sam Mendes, and his film crew came to Sölden, to film some of the most memorable scenes of the movie. The abundant snow and the glacier tunnel, host to the annual Ski World Cup Opening, provided the backdrop for the action-packed chase-scenes. The gourmet restaurant ice Q with its futuristic architecture was transformed into a clinic where Bond villain, played by Christoph Waltz, ruled as the evil genius.

Starting on July 12th 2018 fans can immerse themselves into the world of 007 SPECTRE and get a taste of Bond’s high-class universe. Next to the gourmet restaurant ice Q, I went on a tour through the museum galleries dedicated to the 24 Bond movies and watched the new cinematic installation 007 ELEMENTS focused on SPECTRE and the scenes shot in Sölden.

The gourmet castle ice Q is the highlight of the tour and one of the most stylish base camps for any luxury skiing experience. Besides indulging in the high-class food, I did what any James Bond fan would have done: I ordered a Martini. I just had to do it – after all, I am a fan.

Like Daniel Craig, I stayed in Sölden‘s only 5 star hotel: Das Central. The stay in the luxury mountain hotel with its elegant decor, peaceful atmosphere, and yet wonderful feel of what a high-end Alpine Hotel is supposed to be, rounded up my legendary 007-experience.


Riding through the streets of Sölden in style. Wearing leather driving gloves from Roeckl and the elegant Chopard L.U.C XPS Fairmined watch.

Check-in. Choose the right piece of luggage and every trip will be that much better. For this trip I decided to go with the ultra-light weighted trolley from Louis Vuitton.

| Hackett blazer, shirt, tie, waistcoat, pocket square & pants, Zegna sunglasses |

The 205 m² luxury presidential suite with two bedrooms, two bathrooms, a living room, a reading corner, a dining room, private spa, and panoramic rooftop terrace makes the hotel a favorite place for the style-conscious, a bit more than the usual chalet chic.

The morning after: Breakfast in bed, just the way I like it.

| Hanro pajama & reversible blazer, Tom Ford eyeglasses, Chopard watch |

I do it the James Bond way, dressed in black tie and driving with a car that is simply the ultimate blend of power, luxury, and sophistication – the sporty Porsche Targa 4S. It was the perfect weather to drive up to the spectacular ice Q.

| Hackett tuxedo, bow tie, shirt, waistcoat & pants, Tom Ford sunglasses |

In the latest Bond film Spectre, the high-flying three-storey glass restaurant ice Q turned into the Hoffler clinic where Daniel Craig met beautiful Madeleine Swann alias Léa Seydoux.

The multi-media installation 007 ELEMENTS is one of the few authorized Bond exhibitions. From 12th July to 30th September and from 26th October to 1st May 2019, 007 ELEMENTS opens its doors daily from 9am to 3.30pm.

Back in the hotel, I finished off this exciting day with a glass of whiskey next to the fireplace at Das Central’s bar & cigar lounge.


Photos: Philipp Koch, Christoph Nösig, Kristopher GrunertRudi Wyhlidal

This post is sponsored by Das Central.

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